Associate eCommerce Digital Marketing Specialist
In our pursuit to be a consumer-obsessed growth company, our eCommerce team is strategically designed to acquire, convert and retain the consumer on every step of their journey. As a centralized business function, employees are analytical, goal oriented and performance driven as they work to create consumer connections and influence business decisions. This group consists of Web Designers, eCommerce & Site Merchandisers, Retention Specialists, CRM Managers and more.
Success Profile
What makes a successful eCommerce team member at Wolverine Worldwide?
Check out the top traits we're looking for and see if you have the right mix.
- Collaboration
- Consumer-Obsessed
- Building an Inspiring Culture
- Technological savvy
- eCommerce Business Acumen
Culture
- Collaborative, family friendly team where everyone plays to win
- Dynamic work environment that is always changing and addressing new, complex problems
- The team is always finding ways to have fun - often celebrating their shared successes at various events such as team happy hours
Quote
Rewards
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Professional Development
We offer access to professional development training and tuition reimbursement for higher education.
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Family Friendly
We offer generous maternity/paternity leave and have onsite child care available.
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Product Discount
Employees receive 50% off regular-priced merchandise on our family of brands.
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401(K)
Employees can enroll in our 401(k)-retirement plan and receive a generous company match.
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Summer Flex Hours
We offer flexible working hours in the summer so team members can enjoy more time outside.
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Cafeteria
Our Rockford and Waltham campuses have onsite coffee shops and full-service cafeterias.
Responsibilities
General Function
Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, Sweaty Betty and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.
The Associate eCommerce Digital Marketing Specialist will drive qualified traffic to fuel revenue and traffic growth for ecommerce websites to acquire new customers for the business. Key tasks include coordination of campaign planning, program reporting and vendor communication.
Primary Duties
- Partner with eCommerce Marketing Manager to employ marketing budget and tactics to drive qualified site traffic and acquire customers to build the business at an efficient customer acquisition cost.
- Support growth specifically via ecommerce acquisition marketing programs, including: Paid Search, Affiliate Marketing, Display Advertising, Social Advertising, Comparison Shopping Engines and Marketplaces.
- Assist with weekly marketing reporting, in-depth analyses, and ad-hoc requests across digital marketing channels.
- Suggest recommendations for optimal budget allocation across various tactics to maximize revenue and new customers while minimizing acquisition cost.
- Support testing strategy across marketing tactics and consumer’s path on site.
- Write consumer focused website copy and product descriptions to drive consumers to their desired destination with SEO best practices in mind.
- Responsible for meeting minutes
- Performs duties consistent with the Company’s AAP/EEO goals and policies.
- Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required
- Previous experience in digital and/or eCommerce marketing preferred
- Strong analytical skills
- Technical knowledge relevant to typical ecommerce environment
- Solid interpersonal and communication skills
- Ability to manage and prioritize multiple tasks and duties
WORKING CONDITIONS
Normal office environment. Some travel may be required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
#LI-Hybrid #LI-NS
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