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eCommerce Product Owner, MarTech

Rockford, Michigan Job ID: 2024-10223

In our pursuit to be a consumer-obsessed growth company, our eCommerce team is strategically designed to acquire, convert and retain the consumer on every step of their journey. As a centralized business function, employees are analytical, goal oriented and performance driven as they work to create consumer connections and influence business decisions. This group consists of Web Designers, eCommerce & Site Merchandisers, Retention Specialists, CRM Managers and more.

two women sitting at a table looking at a computer four people sitting in chairs looking at a laptop

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Success Profile

What makes a successful eCommerce team member at Wolverine Worldwide?
Check out the top traits we're looking for and see if you have the right mix.

  • Collaboration
  • Consumer-Obsessed
  • Building an Inspiring Culture
  • Technological savvy
  • eCommerce Business Acumen

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  • Collaborative, family friendly team where everyone plays to win
  • Dynamic work environment that is always changing and addressing new, complex problems
  • The team is always finding ways to have fun - often celebrating their shared successes at various events such as team happy hours

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"I love how our digital connection to consumers allows us to react quick and strategize constantly. Day in and day out we are able to test tactics and monitor results in ways that help us become more and more consumer-obsessed. Ecomm is a great place for anyone eager to grow through daily challenges alongside a performance-driven team."

Senior Content Manager

"As a web designer in Ecomm, I have the unique opportunity to impact how our consumers view, interact and experience each of my brands. Whether they are checking their email, browsing the web on their laptop or smartphone, or checking their social media, I can create digital assets that reach our consumers wherever they are."

Web Designer

"In my role, I am responsible for collaboration with all cross-functional partners to manage all aspects of the eCommerece business, including business planning, content strategy and development, promotional campaigns and other online marketing, web design, web analytics and technologies. I love the fast paced nature of my job and the strong working relationships we have built with teams across the organization"

Director eCommerce


  • Professional Development

    We offer access to professional development training and tuition reimbursement for higher education.

  • Family Friendly

    We offer generous maternity/paternity leave and have onsite child care available.

  • Product Discount

    Employees receive 50% off regular-priced merchandise on our family of brands.

  • 401(K)

    Employees can enroll in our 401(k)-retirement plan and receive a generous company match.

  • Summer Flex Hours

    We offer flexible working hours in the summer so team members can enjoy more time outside.

  • Cafeteria

    Our Rockford and Waltham campuses have onsite coffee shops and full-service cafeterias.

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As part of the Consumer Experience Digital Product team, this role is responsible for owning the Product Roadmap and managing functional requirements, execution and performance for Marketing Technology features across platforms in support of a portfolio of brands internationally.

Works closely with the Consumer Marketing team, user experience, commercial teams, email developers, vendor partners, brand marketing and internal stakeholders to establish and manage the Marketing Technology roadmap and ongoing technical optimization and implementations of the eCommerce Marketing Technology stack that best positions the company for continued growth.

Current Employees interested in applying for this role, use the Current Employee tab in the top right corner to apply.

Job Description

Primary Duties

  • Partner with brand and commercial teams to understand key priorities and ensure the platform is equipped to support them, and provide solutions to leverage existing functionality.
  • Develop and manage a product roadmap, ensuring it’s up to date, published and shared with stakeholders throughout the organization.  Coordinate with supporting team members to ensure the product roadmap is properly sized and resourced.
  • Key partner of the Brand Activation and eCommerce Product teams, consistently working to align the marketing & commerce tech roadmaps & project prioritization to support business objectives. 
  • Define KPIs and embed tooling to improve the quality of measurement and speed of insight
  • Monitor performance reports to ensure features are performing optimally, including system availability, system responsiveness, user engagement, conversion of Marketing Technologies include Salesforce Marketing Cloud and the consumer database
  • Partner with marketing, analytics, user experience (UX), and development to identify areas of opportunity, and execute against the MarTech roadmap.
  • Enable eCommerce teams to use personalization capabilities to enhance offsite to onsite experiences
  • Define the user journey through story mapping and document detailed business requirements through user stories and acceptance criteria.
  • Ensure the product roadmap clearly ties to user experience, return on investment, and is aligned to the eCommerce strategies and priorities.
  • Define and document business requirements for development.
  • Inspire ideation and enablement of technical capabilities with marketing and commercial teams. 
  • Provide guidance and direction to database operations specialist and their responsibilities.
  • Regularly review the performance of purchased / licensed solutions and work with client success teams to continuously optimize.
  • Create and present product roadmap updates and performance reports to internal stakeholders.
  • Gather feedback from customers, brands, and direct to consumer stakeholders alike to inform roadmaps.
  • Benchmark competitor experiences and solutions.
  • Partner with Indirect Procurement to launch request for proposals (RFP)/request for quotation (RFQ) and participate in the vendor selection process.
  • Performs duties consistent with the company’s AAP/EEO goals and policies.
  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required

  • Bachelor’s degree or equivalent work experience.
  • 5+ years of eCommerce, CRM or digital marketing, product management, technical project management or business analyst experience.
  • Experience with SalesForce Marketing Cloud, Marketing Automation Solutions and Customer Data Platforms
  • Experience making data-driven decisions.
  • Previous experience in RFPs, contract negotiations, defining service level agreements desired.
  • Strong relationship building and communication skills within cross-functional teams.
  • Certification in Scaled Agile Framework (SAFe, Scrum (PSPO/PSU), and/or Project Management Professional (PMP) strongly desired.
  • Strong presentation and communication skills.
  • Experience creating customer experience (CX) journey maps.
  • Experience with Jira and Confluence.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

#LI-Hybrid #WWWCareers

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.


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