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Sr. Digital Designer - Saucony

Rockford, Michigan Job ID: 2024-10354

In our pursuit to be a consumer-obsessed growth company, our eCommerce team is strategically designed to acquire, convert and retain the consumer on every step of their journey. As a centralized business function, employees are analytical, goal oriented and performance driven as they work to create consumer connections and influence business decisions. This group consists of Web Designers, eCommerce & Site Merchandisers, Retention Specialists, CRM Managers and more.

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Success Profile

What makes a successful eCommerce team member at Wolverine Worldwide?
Check out the top traits we're looking for and see if you have the right mix.

  • Collaboration
  • Consumer-Obsessed
  • Building an Inspiring Culture
  • Technological savvy
  • eCommerce Business Acumen

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  • Collaborative, family friendly team where everyone plays to win
  • Dynamic work environment that is always changing and addressing new, complex problems
  • The team is always finding ways to have fun - often celebrating their shared successes at various events such as team happy hours

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"I love how our digital connection to consumers allows us to react quick and strategize constantly. Day in and day out we are able to test tactics and monitor results in ways that help us become more and more consumer-obsessed. Ecomm is a great place for anyone eager to grow through daily challenges alongside a performance-driven team."

Senior Content Manager

"As a web designer in Ecomm, I have the unique opportunity to impact how our consumers view, interact and experience each of my brands. Whether they are checking their email, browsing the web on their laptop or smartphone, or checking their social media, I can create digital assets that reach our consumers wherever they are."

Web Designer

"In my role, I am responsible for collaboration with all cross-functional partners to manage all aspects of the eCommerece business, including business planning, content strategy and development, promotional campaigns and other online marketing, web design, web analytics and technologies. I love the fast paced nature of my job and the strong working relationships we have built with teams across the organization"

Director eCommerce


  • Professional Development

    We offer access to professional development training and tuition reimbursement for higher education.

  • Family Friendly

    We offer generous maternity/paternity leave and have onsite child care available.

  • Product Discount

    Employees receive 50% off regular-priced merchandise on our family of brands.

  • 401(K)

    Employees can enroll in our 401(k)-retirement plan and receive a generous company match.

  • Summer Flex Hours

    We offer flexible working hours in the summer so team members can enjoy more time outside.

  • Cafeteria

    Our Rockford and Waltham campuses have onsite coffee shops and full-service cafeterias.

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Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Merrell, Saucony, Sweaty Betty and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

Leads the design of compelling consumer facing digital content that drives brand goals and objectives. Identifies business design needs in collaboration with eCommerce partners and Brand leadership. Drives growth and innovation and elevates the eCommerce and brand experience for the consumer across digital touchpoints.

Job Description

  • Designs and oversees the website’s use of the brand creative expression, including site design, user experience, email, digital ads, direct mail and all emerging channels that support eCommerce revenue growth.
  • Helps define design systems and templates that contribute to the evolution of brand standards.  Assesses brand style guide and provides feedback to brand leadership on best practices in eCommerce to ensure each brand maintains its unique visual identity.
  • Presents and collaborates on concepts, wireframes and storyboards for necessary campaign execution across multiple teams. Determines required deadlines to ensure project deliverables are met. Holds self and others accountable to these deadlines.
  • Creates digital content consisting of web graphics, infographics, social media advertising, video, and animated GIFs.
  • Assists with or leads product/lifestyle photoshoots to ensure assets meet eCommerce needs and standards.
  • Stays up to date with the latest trends, tools, and processes to keep the brand in the forefront of design.
  • Works with performance marketing team to create compelling digital content that will help increase ROAS and optimize campaigns.
  • Partners with internal teams to ideate and execute test scenarios to elevate the user experience and engagement across all digital channels.
  • Collaborates with brand and eCommerce leaders on executing key stories, and product launches.
  • Leads and mentors’ other designers.  Provides creative direction and oversight while coordinating priorities.
  • Performs duties consistent with the Company’s AAP/EEO goals and policies.
  • Performs other duties as required/assigned by manager.

Knowledge, Skills, and Abilities Required

  • Bachelor’s degree in design or equivalent work experience.
  • 5+ years of multi-media design experience (digital marketing, photography, email, video, direct mail, eCommerce) required. Video editing/digital animation experience preferred.
  • Must be able to demonstrate creative experience through portfolio.
  • Strong project management and time management skills. Open to feedback and continuous improvement.
  • Extensive digital portfolio demonstrating relevant experience.
  • Keen eye for detail in photography, imagery, and digital assets to build engaging and effective consumer experiences.
  • Mastery of Adobe Photoshop and full creative suite. Strong experience with Figma. Strong experience with web graphic optimization techniques.
  • Ability to prioritize with business leaders and delegate. Ability to solve problems creatively and effectively. Ability to meet deadlines in a fast pace environment.
  • Responsive email, mobile/tablet design required.
  • Basic HTML/CSS knowledge.

Working Conditions

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.


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