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eCommerce Digital Marketing Specialist

Waltham, Massachusetts

In our pursuit to be a consumer-obsessed growth company, our eCommerce team is strategically designed to acquire, convert and retain the consumer on every step of their journey. As a centralized business function, employees are analytical, goal oriented and performance driven as they work to create consumer connections and influence business decisions. This group consists of Web Designers, eCommerce & Site Merchandisers, Retention Specialists, CRM Managers and more.

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Success Profile

What makes a successful eCommerce team member at Wolverine Worldwide?
Check out the top traits we're looking for and see if you have the right mix.

  • Collaboration
  • Consumer-Obsessed
  • Building an Inspiring Culture
  • Technological savvy
  • eCommerce Business Acumen

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Culture

  • Collaborative, family friendly team where everyone plays to win
  • Dynamic work environment that is always changing and addressing new, complex problems
  • The team is always finding ways to have fun - often celebrating their shared successes at various events such as team happy hours

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Quote

"I love how our digital connection to consumers allows us to react quick and strategize constantly. Day in and day out we are able to test tactics and monitor results in ways that help us become more and more consumer-obsessed. Ecomm is a great place for anyone eager to grow through daily challenges alongside a performance-driven team."

Senior Content Manager

"As a web designer in Ecomm, I have the unique opportunity to impact how our consumers view, interact and experience each of my brands. Whether they are checking their email, browsing the web on their laptop or smartphone, or checking their social media, I can create digital assets that reach our consumers wherever they are."

Web Designer

"In my role, I am responsible for collaboration with all cross-functional partners to manage all aspects of the eCommerece business, including business planning, content strategy and development, promotional campaigns and other online marketing, web design, web analytics and technologies. I love the fast paced nature of my job and the strong working relationships we have built with teams across the organization"

Director eCommerce

Rewards

  • Professional Development

    We offer access to professional development training and tuition reimbursement for higher education.

  • Family Friendly

    We offer generous maternity/paternity leave and have onsite child care available.

  • Product Discount

    Employees receive 50% off regular-priced merchandise on our family of brands.

  • 401(K)

    Employees can enroll in our 401(k)-retirement plan and receive a generous company match.

  • Summer Flex Hours

    We offer flexible working hours in the summer so team members can enjoy more time outside.

  • Cafeteria

    Our Rockford and Waltham campuses have onsite coffee shops and full-service cafeterias.

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Responsibilities

General Function

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Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

The eCommerce Digital Marketing Specialist will drive qualified traffic to fuel revenue and traffic growth for ecommerce websites to acquire new customers for the business.  Key tasks include campaign planning, program analysis and optimization, budget optimization, bid management, and vendor management.

Primary Duties

  • Optimally employ marketing budget across multiple brands and tactics to drive qualified site traffic and acquire customers to build the business at an efficient customer acquisition cost.
  • Drive growth specifically via ecommerce acquisition marketing programs, including: Paid Search, Affiliate Marketing, Display Advertising, Social Advertising, Comparison Shopping Engines and Marketplaces.
  • Develops actionable insights and optimizations using generated reports across all digital marketing acquisition programs.
  • Develop recommendations for optimal budget allocation across various tactics to maximize revenue and new customers while minimizing acquisition cost.
  • Leads strong testing strategy across marketing tactics and consumer’s path on site.
  • Write consumer focused website copy and product descriptions to drive consumers to their desired destination with SEO best practices in mind.
  • Performs duties consistent with the Company’s AAP/EEO goals and policies.
  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required

  • Bachelor’s degree required, preferably in Marketing, Business, or Economics
  • 1+ years of retail or ecommerce and digital marketing experience
  • Strong analytical skills
  • Technical knowledge relevant to typical ecommerce environment
  • Solid interpersonal and communication skills
  • Ability to manage and prioritize multiple tasks and duties

WORKING CONDITIONS

Normal office environment.  Some travel may be required.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).

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