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Sr. eCommerce Director, Engineering

Waltham, Massachusetts Job ID: 2022-14211

In our pursuit to be a consumer-obsessed growth company, our eCommerce team is strategically designed to acquire, convert and retain the consumer on every step of their journey. As a centralized business function, employees are analytical, goal oriented and performance driven as they work to create consumer connections and influence business decisions. This group consists of Web Designers, eCommerce & Site Merchandisers, Retention Specialists, CRM Managers and more.

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Success Profile

What makes a successful eCommerce team member at Wolverine Worldwide?
Check out the top traits we're looking for and see if you have the right mix.

  • Collaboration
  • Consumer-Obsessed
  • Building an Inspiring Culture
  • Technological savvy
  • eCommerce Business Acumen

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  • Collaborative, family friendly team where everyone plays to win
  • Dynamic work environment that is always changing and addressing new, complex problems
  • The team is always finding ways to have fun - often celebrating their shared successes at various events such as team happy hours

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"I love how our digital connection to consumers allows us to react quick and strategize constantly. Day in and day out we are able to test tactics and monitor results in ways that help us become more and more consumer-obsessed. Ecomm is a great place for anyone eager to grow through daily challenges alongside a performance-driven team."

Senior Content Manager

"As a web designer in Ecomm, I have the unique opportunity to impact how our consumers view, interact and experience each of my brands. Whether they are checking their email, browsing the web on their laptop or smartphone, or checking their social media, I can create digital assets that reach our consumers wherever they are."

Web Designer

"In my role, I am responsible for collaboration with all cross-functional partners to manage all aspects of the eCommerece business, including business planning, content strategy and development, promotional campaigns and other online marketing, web design, web analytics and technologies. I love the fast paced nature of my job and the strong working relationships we have built with teams across the organization"

Director eCommerce


  • Professional Development

    We offer access to professional development training and tuition reimbursement for higher education.

  • Family Friendly

    We offer generous maternity/paternity leave and have onsite child care available.

  • Product Discount

    Employees receive 50% off regular-priced merchandise on our family of brands.

  • 401(K)

    Employees can enroll in our 401(k)-retirement plan and receive a generous company match.

  • Summer Flex Hours

    We offer flexible working hours in the summer so team members can enjoy more time outside.

  • Cafeteria

    Our Rockford and Waltham campuses have onsite coffee shops and full-service cafeterias.

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General Function

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Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, Sweaty Betty and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

The Sr. Director of Engineering will be responsible for the constant evolution, delivery, and technical excellence of our ecommerce platform, and will be a key player in helping us craft our vision for the future.  This person should have experience building ecommerce platforms, crafting and communicating internal engineering processes, and driving team members to fulfill their potential while keeping a collaborative and service-minded direction with their teams.  A technical leader with a track record of multiple industry leading product successes, strong architectural insights, deep understanding of developer ecosystems and platforms and a champion of quality and fundamentals who operates with vision and integrity.

This role will align engineering activities with company goals and objectives, providing expert guidance and support, develop long-range strategic plans, and maintaining positive relationships with both internal and external stakeholders to create a culture of trust. This role will need consider the trade-offs of various technical considerations and prioritize to meet those business objectives. In this highly visible role, you will work closely with other technical functions within our greater organization as well as partner with a peer Architect, UX and Product leaders with whom to guide priorities and empower the team to deliver.

Primary Duties

  • Partner and build trusted relationships with key stakeholders, Digital Product Owners, Digital Architecture, Digital UX, Commercial Leaders, Consumer Marketing leaders, Brand Marketing leaders, IT Leaders, and Senior Leadership Team members to drive and manage the technology planning, solutioning and implementation for large, strategic, complex multi-system solutions.
  • Partner with Product Management to leverage market research, user research, data analysis, and user testing that informs product requirements to build the most intuitive, highly performant, and engaging ecommerce web experience for our customers across our multiple brands.  Provide the technical perspective as input into prioritization of backlog and roadmaps items.
  • Partner with Architecture, and IT to define a technology strategy and roadmap for large-scale digital transformation initiatives. 
  • Balancing short-term and long-term growth needs, own and drive an inclusive and diverse staffing strategy for the ecommerce engineering org. When necessary, get creative with staffing needs, including contractors, consultants, and out-sourcing vendor options.  Manage engineering financials and budget.
  • Instill a culture of ownership, learning, automation, re-use, performance, and engineering efficiency through the use of common design patterns and industry best practices.
  • Own the SDLC process by providing expertise in agile continuous delivery, dev, qa, dev ops, cloud technologies, infrastructure, monitoring, production management, culture, processes, and tools required to maintain a frictionless high-quality adaptable development environment.  Establish development standards and guidelines, as well as enforce them.
  • Develop and maintain a deep understanding and proficiency of new and existing technologies, stay abreast of new technology to influence our technology roadmap.
  • Partner with external vendor partners to understand and evaluate new capabilities to be leveraged to enhance the consumer experience and drive accretive ecommerce revenue growth. Own and advocate for build-vs-buy decision making.            
  • Lead by example and serve as a role model for the company by building a culture of learning, respect, transparency, and trust.  Treat security and compliance with the respect they deserve. Have a demonstrated track record of building high performing, compliant, secure applications.
  • Develop and maintain a deep understanding and proficiency of new and existing technologies, stay abreast of new technology to influence our technology roadmap.
  • Partner with external vendor partners to understand and evaluate new capabilities to be leveraged to enhance the consumer experience and drive accretive ecommerce revenue growth.
  • Create a team culture focused on continuous improvement. Identify gaps and opportunities to improve tools, systems and processes that drive growth, create efficiencies and deliver best-in-class customer experiences.
  • Performs duties consistent with the company’s AAP/EEO goals and policies.
  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required

  • 15+ years of experience in software development working on highly scalable enterprise-class web applications preferably within ecommerce
  • 5+ years of experience working on front-end development
  • 5+ years of experience in a software architecture or technical lead role
  • Bachelor’s Degree in Computer science or related field.
  • Experience with design and development of complex systems; including requirements analysis, estimation, implementation and testing
  • Experience across modern front and back-end ecosystems. Salesforce experience required.
  • Experience with mobile native development a huge plus.
  • Extensive experience shipping cloud services, with technical depth to be active in decisions about the architectural investments
  • Hands-on experience with aspects of modern ecommerce technologies: search and recommendations, personalization and merchandising, buying experiences, checkout and payment options, social login and identity, up-sell / cross-sell, loyalty and referral programs
  • Significant experience building, managing, and motivating engineering organizations, ideally of 25+ people
  • Strong understanding of how to design an effective engineering organization and its workstreams
  • Understands the value of continuous deployment and long-term stability
  • Experience building teams and leveraging outside resources
  • Experience building an integrations platform/infrastructure to seamlessly integrate 3rd party applications preferred
  • Demonstrated success partnering with Product, Design, and Business leadership to build what is best for customers
  • Experience developing and deploying micro-components, microservices and in the cloud
  • Experience with micro-services, CDNs, data caches and stores
  • Mobile web and mobile app technology specific experience
  • Agile development methodology experience
  • Experience in global multi-branded B2C environments a plus.
  • Passion for technology and a high technical aptitude.
  • Strong communication and interpersonal skills required. Ability to work across organizational boundaries and promote and influence direction on how to best solve business and technical problems.


Normal office environment.  

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).



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