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Sr. Site Merchandiser

Waltham, Massachusetts Job ID: 2023-10052

In our pursuit to be a consumer-obsessed growth company, our eCommerce team is strategically designed to acquire, convert and retain the consumer on every step of their journey. As a centralized business function, employees are analytical, goal oriented and performance driven as they work to create consumer connections and influence business decisions. This group consists of Web Designers, eCommerce & Site Merchandisers, Retention Specialists, CRM Managers and more.

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Success Profile

What makes a successful eCommerce team member at Wolverine Worldwide?
Check out the top traits we're looking for and see if you have the right mix.

  • Collaboration
  • Consumer-Obsessed
  • Building an Inspiring Culture
  • Technological savvy
  • eCommerce Business Acumen

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  • Collaborative, family friendly team where everyone plays to win
  • Dynamic work environment that is always changing and addressing new, complex problems
  • The team is always finding ways to have fun - often celebrating their shared successes at various events such as team happy hours

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"I love how our digital connection to consumers allows us to react quick and strategize constantly. Day in and day out we are able to test tactics and monitor results in ways that help us become more and more consumer-obsessed. Ecomm is a great place for anyone eager to grow through daily challenges alongside a performance-driven team."

Senior Content Manager

"As a web designer in Ecomm, I have the unique opportunity to impact how our consumers view, interact and experience each of my brands. Whether they are checking their email, browsing the web on their laptop or smartphone, or checking their social media, I can create digital assets that reach our consumers wherever they are."

Web Designer

"In my role, I am responsible for collaboration with all cross-functional partners to manage all aspects of the eCommerece business, including business planning, content strategy and development, promotional campaigns and other online marketing, web design, web analytics and technologies. I love the fast paced nature of my job and the strong working relationships we have built with teams across the organization"

Director eCommerce


  • Professional Development

    We offer access to professional development training and tuition reimbursement for higher education.

  • Family Friendly

    We offer generous maternity/paternity leave and have onsite child care available.

  • Product Discount

    Employees receive 50% off regular-priced merchandise on our family of brands.

  • 401(K)

    Employees can enroll in our 401(k)-retirement plan and receive a generous company match.

  • Summer Flex Hours

    We offer flexible working hours in the summer so team members can enjoy more time outside.

  • Cafeteria

    Our Rockford and Waltham campuses have onsite coffee shops and full-service cafeterias.

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Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, Sweaty Betty and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

The Sr. Site Merchandiser develops, owns and leads the strategic ecommerce site merchandising function in order to maximize consumer experience and drive revenue growth for the brand.

Current Employees interested in applying for this role, use the Current Employee tab in the top right corner to apply.

Job Description

  • Has a deep expertise of the brand, its consumers, and its products to present a compelling story online and maximize revenue and conversion.

  • Partner with ecommerce buyer, content manager, brand marketing and product development teams to plan and execute seasonal marketing features based on key brand stories, seasonality, forecasts, selling trends, and available inventory.  Collaborate on exclusive product offerings site experience.

  • Own and determine the strategy for site taxonomy and style categorization to facilitate product browsing and conversion.

  • Provide ongoing leadership in the area of seasonal merchandising plans to create a compelling consumer experience and to effectively present product stories in an integrated manner across all ecommerce touch points (site, email, social, display etc.).

  • Recommend and drives seasonal promotional plans to maximize revenue and achieve gross margin targets, in direct partnership with buying and planning. Determines KPIs and uses reporting and web analytics tools such as Orderwave, Content Square and Google Analytics to create new reports, analyze data, and make appropriate recommendations for experience and product presentation performance.

  • Provide summary of findings to senior leadership members. Identify and propose optimization projects.

  • Drive A/B testing to optimize conversion performance. 

  • Identifies business needs, leads researching the marketplace and competitive set for best practices, trends, new ideas and actions to be taken related to the online consumer shopping experience and site presentation.

  • Has in-depth knowledge of SEO and partners with ecommerce marketing to support SEO initiatives.

  • Provide ongoing leadership and troubleshooting support for other team members.

  • Develop long term product cross sell and upsell strategies.  Influence brand product and marketing teams to proactively support strategies through resource investments. 

  • Collaborate with technology and marketing teams to drive strategies across programs. Develop deep understanding of profitability drivers by category, and by fulfillment channel, leveraging site experience and frequency fulfillment to drive sustainable digital growth.

  • Provide in-depth guest, business, and financial analysis for key strategic initiatives, launches, seasons, etc.

  • Performs duties consistent with the Company’s AAP/EEO goals and policies. Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required

  • Bachelor’s degree, preferably in Business, Merchandising, or eCommerce background

  • 6-8 years of online merchandising experience, preferably in a direct-to-consumer environment, including experience working with both buying and/or planning as well as site merchandising

  • Experience with web technology platforms/working with a content management system to update pages

  • Exceptional quantitative/analytical skills necessary

  • Exceptional organizational and communication skills; Ability to present to Sr. Leadership and tailor presentation to audience

  • Ability to work at both the strategic and tactical levels

  • Excellent understanding and passion for websites, UI and Visual Site Merchandising

  • Strong Product knowledge of footwear & apparel required

  • Proficient knowledge of MS Outlook, Excel, Word, PowerPoint – advanced Excel skills preferred

  • Ability to analyze and synthesize data, to make data-based decisions and recommendations

  • Ability to influence others of all levels including executive leaders within eCommerce, brand, and cross-functional teams

Working Conditions

Normal office environment.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

Committed to a diverse workforce, we are an Equal Opportunity Employer(Minorities/Women/Veterans/Disabled).

#LI-Hybrid #LI-ND

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.


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