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In 1958, Hush Puppies introduced the world to a new kind of footwear- shoes with casual, comfortable style with a loveable Basset Hound icon. Today Hush Puppies is a global footwear brand known for comfort, optimism and classic, casual style. With over 8 Million pairs sold every year, 670 stores in over 120 countries around the world, Hush Puppies has become more than a global brand, it's a cultural icon.

Wolverine Worldwide is a Great Place To Work® Certified™ company, underscoring its commitment to prioritizing employee experience and cultivating an amazing company culture across its U.S. operations. The Great Place To Work Certification distinguishes employers that prioritize employee experience, based on employees’ survey feedback on trust, camaraderie, and appreciation in the workplace

The Brand Marketing Manager leads the development and execution of strategic marketing plans for major initiatives, implementing activation across licensees and global markets, and leading a synergistic global go-to-market. The oversight of these responsibilities is geared toward maximizing sales growth and deepening the consumer’s awareness of and affinity for the brand’s product offering.

Primary Duties:

• Manages and executes overall marketing strategy in partnership with brand leadership.

• Responsible to drive partnerships with key cross functional teams to drive seamless brand product and marketing strategies. Communicate with cross functional teams to ensure that global product positioning and objectives are well defined and deliver a consistent brand message.

• Builds powerful relationships with Key Licensees to drive growth within their respective markets through brand building tactics, meaningful product stories—through global line and licensed product.

• Manages the creative brief process to develop category story positioning; manage integrated category content, asset needs, timelines and budget parameters. Manages the key milestones calendar for story development.

• Manages the development of assets and presents final assets to global licensees for execution in market.

• Manages the regional share-out calendar. Works with our licensees marketing teams to determine proper needs, support and to ensure proper execution and one aligned voice.

• Manages the licensee marketing approval process and ensures all licensees follow brand guidelines.  

• Manages the Collab strategy to ensure brand-right, regionally/globally relevant partnerships are delivered. Works with licensees on regional/local collab strategies.

• Responsible for planning, organizing, and managing the brand Summit/GBC.

• Continuous evolves the brand CSR platform and goals for cross functional departments.

• Manages the development of seasonal category sell-in and sell-thru toolkits for global product marketing stories.

• Uses consumer insights strategy ensuring consumer insights are imbedded cross functionally with a global view.

• Performs duties consistent with the Company’s AAP/EEO goals and policies.

• Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

• Bachelor’s degree or equivalent experience required.

• 5+ years of marketing experience.

• Solid written communication skills and demonstrated comfort level with public speaking.

• Solid understanding of global markets

• Proven track record for developing and executing new initiatives.

• Able to multi-task and prioritize projects.

• Comfortable in fast-changing, fast paced environment with tight deadlines.

Working Conditions:

Normal office environment.  Travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

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The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.