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Senior Brand Designer - Saucony

Wolverine Worldwide | Rockford, Michigan Job ID 2024-10000


New City, Same Sole: Saucony Steps into Grand Rapids!

At Saucony, we exist for runners. They keep us hungry. They keep us honest. They ignite our competitive spirit. Whether it’s in a conference room or on a lunchtime run, we are constantly thinking of new ways to make running better for everyone. This focus and passion fuels us as we continue to create the great running shoes on the planet.

Saucony is on an exciting growth trajectory, and it’s all unfolding in the vibrant city of Grand Rapids, Michigan. We invite you to be part of this journey – to bring your own commitment for innovation, quality, and performance to a brand that has been defining excellence for decades.

Design creates culture. This role is for someone serious about impacting both. Here, you will have the rare opportunity to reimagine our performance and lifestyle DNA into one cohesive brand that is set on disrupting at scale. This position calls for a multidisciplined visual storyteller with a background in brand-related graphic design and motion graphics who can envision breakthrough creative concepts and then bring them to life in many styles and formats. We will ask you to provide a portfolio of recent work and may require a content assignment. As part of a team that thrives on communication, you will also have to be comfortable working in a hybrid environment with set office days each week.

Current Employees interested in applying for this role, use the Current Employee tab in the top right corner to apply.

Job Description

  • Develop and execute global brand campaigns, integrating design, film, photography and copy.
  • Create overarching creative concepts and campaign narratives for seasonal product launches and brand activations. 
  • Create and craft social campaigns that grab and hold attention through type and graphic animation. 
  • Build design systems in both static and motion formats to be applied across web, social media, collateral, in-store POP, vendor and influencer toolkits. 
  • Create unique brand identities, packaging, logos and on-screen graphics. 
  • Define and clearly articulate aesthetic direction for individual marketing campaigns.  
  • Work with Art team to create the visual style of seasonal photo and video productions. 
  • Build and present design decks from creative sketches to final toolkits. 
  • Evolve and apply graphic brand standards across a wide variety of media including digital, social, dotcom, signage and retail display. Responsible for managing the design and print production of retail and sales material. 
  • Organize all necessary artwork and mechanicals for release to vendors. 
  • Ensures all aspects of final graphics are delivered on time, on budget, and in a manner that represents the brand authentically. 

Knowledge, Skills and Abilities Required

  • Bachelor’s degree in graphic design, art direction or equivalent experience  
  • 5+ years of experience developing striking visual identities, motion graphics and key art at a creative/branding agency or design-led consumer brand. 
  • Expert-level proficiency in Photoshop, Illustrator, InDesign, Adobe Creative Suite.
  • Highly proficiency in After Effects and Adobe Premiere  
  • Strong skill in layouts, typography, design systems, composition, color, visualization, mood boards, brand guidelines, user journeys and graphic design fundamentals 
  • The ability to communicate conceptual vision through mood boards and storyboarding.  
  • Uses consumer insights, behaviors, mindsets, rituals and context to help craft holistic design systems. 
  • Ability to develop graphic concepts and research design trends that communicate clearly to the customer. 
  • A strong understanding of digital marketing and design principles 
  • On-set production experience 
  • Experience developing less experienced talent and directing freelancers. 
  • Knowledge and understanding of digital, print and production processes. 
  • Ability to work autonomously as well as be part of a team. 
  • Ability to present ideas with clarity and conviction. 
  • Good project and time management skills, and attention to detail while simultaneously managing multiple projects. 

Working Conditions

Hybrid with set in-office workdays. Some travel may be needed.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.