Senior Director, Digital Product

Current employees, please apply in Workday.

Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Merrell, Saucony, Sweaty Betty and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

As the head of Digital Product, this position will lead a cross-functional product organization aimed at developing and evolving best in class DTC experiences across our global portfolio of brands.

• Develop and implement eCommerce experience vision, mission, and overall direction.
• Ensure business processes and systems are designed, developed, and operational, for omni-channel multi-brand global eCommerce.
• Create innovative solutions to meet diverse evolving business needs across multiple websites serving both domestic and international markets.
• Ensure systems and functionality are built for long term growth to work across multiple brands, countries and devices.
• Maintain alignment with integration partners across full technology stack. Ensure that our agency and technology partners understand our core systems and that the integrations are designed for optimal performance across the tech stack.
• Evaluate & mentor dynamic internal teams of diverse experts across multiple locations and ensure their successful cross-functional integration through shared goals and unified culture.
• Monitor and ensure maximum global website performance/speed through optimized code and right fit hosting solutions.
• Oversee and drive best practices in web functionality and overall user experience standards across multiple global brand sites.
• Oversee design, development, launch and optimization of the eCommerce platform across the brand portfolio both domestically and internationally.
• Lead the development and rollout of core platform and brand websites internationally; ensuring local and global needs are met.
• Partner with IT and communicate business requirements in relation to SAP interfaces, security, and other eCommerce platform related IT functions.
• Utilize research, analytics and financial metrics to make informed decisions and meet business objectives.
• Drive a culture of iterative testing and learning in order to increase site conversion, as well as to help build a culture of continuous improvement.
• Establish quality control and testing standards to ensure site accuracy for optimal customer experience.
• Work with management and outside vendors to implement new features, systems and functionality, ensuring a compelling customer experience, being accountable for measuring results.
• Build and grow key relationships with cross-functional team members and internal/external business partners.
• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Knowledge, Skills, and Abilities Required:

• 10+ years of eCommerce and DTC web experience
• Strong ability to deal with ambiguity and be exceptionally adaptable and flexible
• Working experience building organizational capacity; motivating and challenging team in a way that inspires and promotes excellence.
• Strong leadership and management skills, with demonstrated inter-personal skills particularly in managing large, complex initiatives and teams across multiple locations
• Strong understanding of UX, UI, design, technology, analytics, and operations
• Experience defining & measuring key performance indicators, ROI, and designing online customer experiences 
• Demonstrated written, verbal and presentation skills influencing a multi-brand matrix environment
• Demonstrated understanding of eCommerce best practices and usability
• Experience leading major strategic initiatives, ideally including technology & design integration
• Experience in global and multi-branded environments
• Experience managing internal and external resources
• Understanding of supply chain, fulfillment and call center functions a plus

Working Conditions:

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

#LI-Hybrid #LI-MM1

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.