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Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Merrell, Saucony, Sweaty Betty and Wolverine. Wolverine Worldwide's continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

As an Assistant Manager, you are always on hand to resolve issues and identify fun and fresh ways of doing things and you are loyal and passionate about your customers and your team. Partnering with your manager will give you the chance to make your mark on the store and with plenty of opportunities to grow within the company, this is the ideal role for someone looking to learn more about retail management and develop within the management team. This role plays an integral support role to the Store Manager in managing the overall operations of the store, driving sales alongside all relevant KPIS and leading & developing a cohesive team of highly motivated employees who can
deliver memorable experiences for all our consumers.

The Assistant Store Manager at Saucony’s Covent Garden store plays a key role in supporting the Store Manager in driving performance, community engagement, and team development. This role is ideal for a passionate retail leader who thrives in a fast-paced, consumer-focused environment, ensuring an exceptional in-store experience while championing the Saucony brand and values.

Key Responsibilities:

• Guest Experience & Community Engagement
  • Ensure every guest receives an outstanding in-store experience, fostering meaningful relationships with the running community.
  • Support and lead community-focused events, including run clubs, workshops, and product launches.
  • Drive a culture of knowledge and passion for running, product innovation, and sustainability within the team.
• Team Leadership & Development
  • Assist in recruiting, training, and developing a high-performing team of brand ambassadors and product experts.
  • Support team coaching initiatives to drive confidence in guest engagement and sales.
  • Foster a positive and inclusive team environment, encouraging collaboration and passion for the brand.
• Sales & KPI Performance
  • Help drive store sales and profitability by optimizing conversion rates and maximizing product launches.
  • Support the Store Manager in tracking performance metrics and implementing strategies to exceed sales goals.
  • Lead by example in driving exceptional service and customer engagement that leads to increased loyalty.
• Retail Operations & Visual Merchandising
  • Ensure store operations run efficiently, including stock management, replenishment, and compliance with company policies.
  • Uphold premium visual merchandising standards to create a compelling brand experience.
  • Assist in managing inventory levels, loss prevention, and stock accuracy.
• Brand Storytelling & Product Expertise
  • Be a product and brand expert, educating the team and guests on Saucony’s latest innovations and technologies.
  • Act as a key ambassador for the brand, communicating its heritage and commitment to performance and sustainability.
  • Support in-store storytelling through engaging product displays and marketing activations.
• Event & Workshop Execution
  • Help organize and execute in-store and community events that align with Saucony’s values and brand identity.
  • Partner with local running groups and influencers to foster a strong community presence.
  • Support the team in delivering workshops on running, product care, and performance insights.
• Operational Efficiency & Compliance
  • Ensure the store is consistently operating at peak efficiency, following operational guidelines and company policies.
  • Assist in managing scheduling, payroll, and ensuring adequate staffing levels to meet business demands.
  • Uphold safety, security, and loss prevention measures.
• People & Culture Development
  • Cultivate a culture of passion, empowerment, and continuous learning within the team.
  • Encourage personal and professional growth, supporting the development of future store leaders.
  • Champion diversity, equity, and inclusion initiatives to ensure a welcoming environment for all guests and team members.
• Guest Relationship & Loyalty Building
  • Implement strategies to drive repeat business and guest retention.
  • Assist in executing loyalty programs and personalized guest outreach initiatives.
  • Ensure the team is knowledgeable about guest preferences and purchasing habits to provide tailored recommendations.
• Digital & Omnichannel Integration
  • Support seamless integration between physical retail and digital commerce, driving e-commerce engagement.
  • Educate guests on digital tools such as online ordering, product customization, and in-store technology experiences.
  • Assist in leveraging social media and digital outreach to enhance brand engagement.
• Sustainability & Innovation Focus
  • Promote and educate guests on Saucony’s commitment to sustainability and responsible sourcing.
  • Encourage environmentally friendly practices within the store, including waste reduction and energy efficiency.
  • Support product launches that highlight cutting-edge design and material innovation.
• Collaboration & Cross-Functional Partnerships
  • Work closely with key stakeholders, including merchandising, marketing, and operations teams, to ensure store alignment with business goals.
  • Provide feedback and insights to inform retail strategies and product development.
  • Partner with local brand representatives and influencers to enhance store awareness.
• Problem-Solving & Decision-Making
  • Act as a key decision-maker in the absence of the Store Manager.
  • Identify challenges and implement solutions that improve operational efficiency and guest satisfaction.
  • Lead with a proactive and entrepreneurial mindset, adapting to the evolving needs of the store.
• Store Marketing & Local Activation
  • Support the execution of store-specific marketing initiatives to drive footfall and conversion.
  • Leverage local insights and trends to tailor in-store promotions and activations.
  • Develop creative engagement strategies to differentiate the store in a competitive retail landscape.
• Passion for Running & Active Lifestyle
  • Embody the brand’s ethos of movement, performance, and community.
  • Actively participate in local running events and maintain an authentic connection with the running community.
  • Encourage and inspire the team to lead an active and healthy lifestyle, reinforcing brand credibility.

Skills & Qualifications:

• Retail Leadership Experience: 2+ years in a retail management role, preferably in sports, lifestyle, or fashion.
• Guest-Focused Mindset: Passion for delivering exceptional guest experiences and fostering a strong store community.
• People Leadership: Strong ability to mentor, motivate, and develop teams to drive performance.
• Sales & KPI Orientation: Track record of driving sales and achieving operational excellence.
• Entrepreneurial Spirit: Proactive and innovative thinker who thrives in a fast-paced retail environment.
• Product Passion: Affinity for running, fitness, and Saucony’s brand ethos.
• Operational & Visual Merchandising Excellence: Understanding of retail operations, stock management, and visual merchandising principles.
• Communication & Relationship Building: Strong interpersonal skills to engage both team members and guests.

The Extras

• Generous clothing allowance

• Excellent training & development opportunities

• Quarterly bonuses

• 60% off all Sweaty Betty merchandise

• 25 days holiday (pro-rated if working part-time)

• Refer a Friend bonus scheme

• Season Ticket Loan

• Access to Retail Trust - advice & support tool

• Dedicated budget to attend fitness classes (per store)

• Access to Sample sales

• Health Cash Plan benefit with Medicash available to all Sweaty Betty UK Employees (Following successfully passing probation)

• Enhanced Family Leave policy

• Cycle to work & Buzz bike scheme

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.

We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.

Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."

We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.