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CRO Specialist

London, United Kingdom Job ID: 2024-10097

In our pursuit to be a consumer-obsessed growth company, our eCommerce team is strategically designed to acquire, convert and retain the consumer on every step of their journey. As a centralized business function, employees are analytical, goal oriented and performance driven as they work to create consumer connections and influence business decisions. This group consists of Web Designers, eCommerce & Site Merchandisers, Retention Specialists, CRM Managers and more.

two women sitting at a table looking at a computer four people sitting in chairs looking at a laptop

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Success Profile

What makes a successful eCommerce team member at Wolverine Worldwide?
Check out the top traits we're looking for and see if you have the right mix.

  • Collaboration
  • Consumer-Obsessed
  • Building an Inspiring Culture
  • Technological savvy
  • eCommerce Business Acumen

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Culture

  • Collaborative, family friendly team where everyone plays to win
  • Dynamic work environment that is always changing and addressing new, complex problems
  • The team is always finding ways to have fun - often celebrating their shared successes at various events such as team happy hours

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Quote

"I love how our digital connection to consumers allows us to react quick and strategize constantly. Day in and day out we are able to test tactics and monitor results in ways that help us become more and more consumer-obsessed. Ecomm is a great place for anyone eager to grow through daily challenges alongside a performance-driven team."

Senior Content Manager

"As a web designer in Ecomm, I have the unique opportunity to impact how our consumers view, interact and experience each of my brands. Whether they are checking their email, browsing the web on their laptop or smartphone, or checking their social media, I can create digital assets that reach our consumers wherever they are."

Web Designer

"In my role, I am responsible for collaboration with all cross-functional partners to manage all aspects of the eCommerece business, including business planning, content strategy and development, promotional campaigns and other online marketing, web design, web analytics and technologies. I love the fast paced nature of my job and the strong working relationships we have built with teams across the organization"

Director eCommerce

Rewards

  • Professional Development

    We offer access to professional development training and tuition reimbursement for higher education.

  • Family Friendly

    We offer generous maternity/paternity leave and have onsite child care available.

  • Product Discount

    Employees receive 50% off regular-priced merchandise on our family of brands.

  • 401(K)

    Employees can enroll in our 401(k)-retirement plan and receive a generous company match.

  • Summer Flex Hours

    We offer flexible working hours in the summer so team members can enjoy more time outside.

  • Cafeteria

    Our Rockford and Waltham campuses have onsite coffee shops and full-service cafeterias.

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Responsibilities

Current employees, please apply in Workday.

At Sweaty Betty, we’re more than just a global activewear and lifestyle brand for women.

We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can.

If you want to join us on the next chapter of our adventure, you’re in the right place. This is an exciting opportunity to join us as a Conversion Optimisation Specialist as we continue our mission to empower women through fitness and beyond by being consumer obsessed and delivering content and stories that convey our market leading product in inspiring ways.

You will be pivotal in pushing boundaries to ensure we provide relevant and impactful customer experiences with your data led decisions in a fast-paced environment which are essential in helping us delivering upon our mission.

  • To be data obsessed to identify, and provide meaningful insight, on opportunities within the shopping funnel to drive conversion; looking at both quantitative and qualitative data, and able to provide relevant recommendations or strategies 
  • In alignment of our digital strategy, to own the onsite reporting of key journeys, bringing a commercial and customer focused mindset working cross functionally to understand the end to end customer journey and able to identify opportunities to improve; balancing both quick wins and longer term recommendations with incrementality at the fore
  • Working closely with the Online Trading team to understand trading performance and able to provide guidance of recommendations or levers to test to support performance
  • Continuously build upon and rollout a playbook of onsite components with best practice guides, to enable levers and tactics for the wider team to use to support trade reactions and market led activity. Providing training and support to best empower the wider team
  • Deliver a framework to scope out A/B tests and guide the wider teams testing approach; document requirements, formulate strong hypotheses and variations to test the problem statement(s) to be solved
  • Creating strong collaborative relationships and partnering closely with the wider eCommerce, Digital Product and Performance Marketing teams
  • Communicate results to wider business and own updates on testing progress and iterations to encourage engagement and articulation of value from optimization initiatives and onsite personalisation

Ideal skillset

  • At least 2 years+ of experience working in a digital optimisation role
  • Experience using Dynamic Yield, Salesforce, Google Analytics and Content Square advantageous
  • Demonstrate sound knowledge of CRO programs and a passion for creating a great user experience
  • Be comfortable experimenting, failing and changing tact at pace; thinking outside the box with a hands on approach
  • An analytical and questioning mentality with ability to manipulate large, complex data sets and deliver actionable insight
  • Awareness of market and regional nuances impacting consumer behaviours
  • Excellent communication & interpersonal skills with the ability to influence
  • You thrive in a fast-paced environment, are self-motivated and well-organised

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.

We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.

Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."

We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.

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