Current employees, please apply in Workday.

As a Senior Customer Data Analyst, you'll play a pivotal role in shaping our customer strategy through advanced analytics. You’ll lead high-impact initiatives that turn customer data into strategic insights and measurable commercial outcomes fuelling Sweaty Betty’s growth.

Key Responsibilities:

• Drive customer strategy by conducting in-depth behavioural and commercial analyses, informing decisions across product, marketing, retail and CX teams

• Own and develop customer-level models (LTV, churn, segmentation, propensity) using predictive analytics to drive experimentation, identify value opportunities and deliver measurable commercial impact

• Confidently communicate insights to stakeholders at all levels by employing data storytelling techniques, ensuring that complex data is transformed into clear, engaging and actionable narratives

• Champion analytical excellence by partnering with central data team to guarantee data accuracy, improve PBI reports and deepening our understanding of data logics

• Manage complex analytics initiatives end-to-end, owning cross-functional projects that deliver strategic outcomes whilst building analytical capability across various functions.

Required Skills:

• 4–6 years’ hands-on experience in customer or commercial analytics, ideally in DTC environments

• Proven track record of influencing senior stakeholders through data storytelling and commercial recommendation

• Advanced proficiency in Excel, SQL and Power BI. Python is preferable

• Strong project leadership, with experience managing cross-functional analytics initiatives from scoping through to execution.

The Extras:

• Generous clothing allowance ·

• 60% off all Sweaty Betty merchandise and 50% off sister brands (Saucony and Merrell)

• 25 days holiday, plus 8 flexible bank holidays

• Sample sales

• Company bonus scheme

• Cycle to work scheme

• Generous Company Maternity, Paternity and Adoption Pay and Childcare support

• Private medical insurance with BUPA

• Discounts at the best Studio Classes

• SB Flexible Working: we currently work flexibly between the office and home

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.

We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.

Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."

We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.