Digital Sales Representative - Merrell

Merrell exists to share the simple power of being outside with everyone. We believe the "outdoors" is a much broader space than just the mountain summit; it’s any space beyond your front door. Our mission is to help our community rethink the outdoors by building gear that works everywhere, from technical alpine ridges to urban city streets. We don't just follow the trail; we help define where it goes next.

We are a team that lives at the intersection of elite performance and modern style. Our history on the trail and commitment to innovation has made us the most awarded brand in the outdoor space.



We are looking for a talented Digital Sales Rep to join the team as we look to develop market share by building and delivering sustainable, sales growth plans with Pan-EU Digital Partners in line with brand strategy, to ensure that Wolverine Europe Ltd expands business opportunities within the given region/territory.

With a focus on the management of nominated Pan-EU Digital Partners (via varied channels) and the coordination and development of strategic priorities across the EMEA region in conjunction with, country specific plans, to strengthen partnerships and drive revenue, margin and traffic through these specific retail partners.

PRIMARY DUTIES

• Develop strong cross-functional relationships with nominated Pan-EU Digital partners.

• Enhance business partnerships through strong account planning and include product, sales & marketing which reflect brand aspirations and priorities.

• Strengthen the partnership with nominated Pan-EU Digital partners to leverage owned ecommerce and brand digital investment.

• Drive consistency and maximise relationships between all relevant stakeholders.

• Research, analyse and evaluate financial and market factors to capitalise on opportunities and minimise effects of competition within nominated Pan-EU Digital partners.

• Build Strategic Partnerships on a "win/win" basis.

• Work closely with relevant people/teams, to help deliver powerful brand marketing campaigns with nominated Pan-EU Digital partners.

• Manage the process to final execution involving all relevant parties. Analyse open to buy, stock turns, obsess sell out, and demand forecasts to impact sales plans with Pan-EU Digital partners, and to win growth opportunities.

• Work with product team to develop ranges targeted towards these nominated Pan-EU Digital partners.

• Work closely with the Ecommerce Director in relation to future EMEA sales plans, brand & product needs.

• Own the management of sales planning and product forecasting for nominated Pan-EU Digital partners, and where appropriate (involving all relevant personnel), including owned ecomm.

• Explore, plan, and propose new DTC Marketplace expansion opportunities.

• Manage end-to-end process including day-to-day management of new accounts post-onboarding.

• Work to achieve the required EMEA sales and gross margin targets as defined by the brand group plan.

• As a key member of the EMEA sales team, ensure strong communication links between all departments are maintained. In conjunction with customer service, manage the ship to process.

• Manage to budget stock levels and ensure that sales are to forecast and plan.

• Perform duties consistent with the company’s policies & targeted objectives for the year relating to company’s appraisal scheme.

• Perform other duties as required/assigned by Ecommerce Director and/or Senior Leadership team.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

• Account management experience with commercial experience in outdoor, sports and fashion footwear environments within the region.

• Previous experience of working with Digital Partners would be a significant advantage.

• Marketplace experience and/or knowledge would be a significant advantage (eg. Partner Programs)

• Able to demonstrate that they have significantly grown a strategic account’s business.

• Implemented targeted marketing campaigns for strategic accounts.

• Experience of working on product development/product line management.

• Provable negotiation and influencing skills.

• A degree/qualification in business, marketing, communications or equivalent work experience.

• Good oral and written communication skills including English.

• IT proficient including Power Point, Excel and Word.

• Effective presentation and public speaking skills.

• Footwear product knowledge is desirable.

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®.

Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.

In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified™ Great Place To Work®.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.