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Business Development Manager - Work Group

Wolverine Worldwide | Rockford, Michigan Job ID 2024-10117


Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Merrell, Saucony, Sweaty Betty and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

The Business Development Manager plays a pivotal role in strategically spearheading the Work Group’s National Accounts sales channel. This leadership position is dedicated to driving customer acquisition, fostering growth within the existing customer base, and providing oversight to the daily activities of the sales team. The National Account program encompasses all Work Group brands, seamlessly delivered through diverse sales channels, including expansive distributor networks and cutting-edge digital solutions, such as B2B2C sites. This role requires a dynamic and forward-thinking professional capable of navigating multifaceted sales strategies across a spectrum of distribution channels.

Current Employees interested in applying for this role, use the Current Employee tab in the top right corner to apply.

Job Description


  • Develop and execute a comprehensive sales strategy and long-term business development plan for National Accounts, encompassing all brands within the Work Group’s portfolio. 

  • Set clear sales, product, and marketing strategies to acquire new customers and serve existing ones across multiple brands and distribution channels.

  • Develop seasonal financial performance plans, monitoring progress against target revenue and profit goals.

  • Lead the development of sales plans for large accounts in coordination with distributors and the B2B2C channel.

  • Provide guidance, support, and resources to the National Account Manager, ensuring alignment with team targets.

  • Stay informed about industry trends, competitor activities, and market dynamics to inform strategic decision-making.

  • Collaborate with the product team to create customized products for large National Accounts as required.

  • Work with internal and external resources to develop and manage Work Group’s National Account strategies, programs, and assets.

  • Work cross-functionally with internal and external teams to gain support for the business.

  • Maintain excellent senior relationships with key National Accounts.

  • Identify coaching and development opportunities with management to enable team growth and continuous improvement.

  • Perform duties consistent with the Company’s AAP/EEO goals and policies.

  • Perform any additional duties as required/assigned by the manager.


  • Bachelor’s degree in related field or equivalent work experience.

  • 7+ years of sales experience in wholesale retail sectors; preferably in footwear.  Management experience preferred.

  • Extremely motivated, a self-starter and able to work effectively in a team environment and independently.

  • Digital savvy with solid understanding of DTC, B2B, B2B2C sales channels and strong analytical skills.

  • Strong understanding of brand partnership with distributor networks.

  • Must be a strong negotiator and be able to work in a fast-paced environment.

  • Strong presentation and excellent written communication skills.

  • Experience executing a go-to-market strategy.

  • Ability to motivate and evaluate employee’s performance.

  • Proficiency in MS Office (Word, Excel, and PowerPoint).

  • Excellent problem-solving skills.


Normal office environment.  Extensive travel required (50%).  Ability to push, pull and lift up to 50 lbs.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.


Salary Minimum


Salary Maximum


The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.