Global Brand Style Editor - Sweaty Betty
Current employees, please apply in Workday.
At Sweaty Betty, we’re more than just a global activewear and lifestyle brand for women. We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can. If you want to join us on the next chapter of our adventure, you’re in the right place. This is an exciting opportunity to join us as Global Brand Style Editor, as we continue our mission to empower women through fitness and beyond by supporting the Head of Studio, during a transition of studio change. Focusing on both content elevation and the fine tuning of creative and production processes through styling, you will be a driving force and proactive leader in the delivery of inspiring, creative and efficiently produced product and brand assets!The Global Brand Style Editor is a pivotal creative leadership role responsible for defining and executing the brand’s visual identity through hands-on styling across all content creation channels. This role ensures the highest standards of styling are consistently delivered across e-commerce, lookbooks, campaigns, and social content. The Global Brand Style Editor will lead the styling team, oversee all styling briefs, and collaborate cross-functionally to elevate the brand’s presence and drive commercial success.
KEY RESPONSIBILITIES
Styling Leadership & Execution
- Lead the execution of all styling briefs across studio and on-location shoots, including Primary, Secondary, Still Life, Look Book, Social and PDP content.
- Oversee the seasonal refresh of brand styling identity, ensuring alignment across the business.
- Style lookbooks with a focus on both brand storytelling and wholesale needs.
- Continue the implementation of “alternative ways to wear” styling for PDP to enhance customer engagement and drive sales.
Creative Direction & Collaboration
- Partner with the Global Brand Photographer to define and sign off on art direction, lighting, and HMU for e-commerce shoots, including testing for future changes.
- Partner with Global Creative Lead and Global Brand Photographer on execution of Styling and Art Direction on Secondary Creative shoots.
- Collaborate with Product/Buying teams to ensure styling reflects product functionality and brand quality.
- Collaborate with Visual Merchandising to align Styling across Primary campaign shoots to the in-store experience.
- Support performance marketing and social content briefs with styling that aligns with brand vision.
- Contribute to marketing agency briefs and wholesale partner discussions on all projects involving Styling input and execution.
Team & Talent Management
- Oversee and mentor the Stylist(s), ensuring on-set styling meets KPIs and supports development through creative opportunities, research and shoot prep.
- Support is provided for shoot prep, additional looks, and motion styling.
- Lead model selection in collaboration with Production, ensuring diversity and alignment with seasonal product stories.
- Build and maintain a strong in-house styling team and freelance talent pool.
Quality Assurance & Innovation
- Work with the Head of Studio & Production to embed efficient workflows and prepare for sample workflow system and motion capture integration.
- Conduct QA checks on all imagery for styling accuracy and brand consistency.
- Stay ahead of industry trends and competitor activity to ensure the brand remains innovative and relevant.
- React to styling and sales feedback, incorporating learnings into future briefs.
The Must Haves
- Minimum of 6 years’ in-house experience in a similar role.
- Proven experience in Fashion and Activewear styling, with portfolio highlighting lookbook, campaign, e-commerce, still life and personal creative.
- Passion for Sweaty Betty and knowledge of female activewear market. · Strong leadership and team development skills.
- Confident communicator – able to work collaboratively across varying levels of seniority within the business to a shared goal.
- Ability to manage multiple projects and adapt to fast-paced environments. · Excellent eye for detail and understanding of brand aesthetics.
- Experience and confidence leading creative and on-location shoots in the capacity of Stylist with varying sizes of crew.
- Confident in art direction, model casting, and cross-functional collaboration.
- Awareness of evolution of marketing and content practices.
- Creative and pro-active thinker.
- Microsoft Office.
- Strong organisation skills and a hands-on, can-do approach.
- Knowledge of Capture and Adobe CC packages.
- Must be flexible and able to adapt change.
The Extras
- Generous clothing allowance
- 60% off all Sweaty Betty merchandise and 50% off Wolverine Brands (Saucony & Merrell)
- 25 days holiday, plus 8 flexible bank holidays
- Company Wellness Days
- Sample sales
- Company bonus scheme
- Private Healthcare with BUPA
- Cycle to work scheme
- Generous Company Maternity, Paternity and Adoption Pay and Childcare support
- Discounts at the best Studio Classes
- SB Flexible Working: we currently work flexibly between the office and home
Our DEI Commitment
We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.
We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.
Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."
We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.