Current employees, please apply in Workday.

At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether it’s in a conference room or out on a lunchtime run, we’re constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better.

The CRM Manager is a dynamic, self-motivated and highly collaborative individual who has a proven track record of fusing data and technology to develop consumer journeys that accelerate buyer growth and improve retention.

Primary Duties:

• Analyze end-to-end consumer journeys across ecommerce touchpoints to identify friction points, optimize conversion paths, and enhance the overall customer experience.

• Design and implement strategic, data-informed playbooks for digital channels (site, email, SMS) to accelerate consumer engagement and demand generation

• Provide strategic thought leadership to business unit leads for segmentation, life-cycle management, LTV, multi-variate testing methodologies, using advanced measurement including lift and attribution models.

• Drive customer journey roadmap development and execution

• Partner with internal cross functional teams (UX, Consumer Insights, Marketing, Technology) and external partners to align roadmaps and testing. 

• Forecast and model business opportunities, in collaboration with ecom finance planning, to identify scale, scope, and revenue potential of consumer engagement initiatives. 

• Develop reports to assess business performance. Deliver comprehensive post-campaign reporting, visibility into key performance metrics, and provide actionable recommendations to optimize or discontinue programs.

• Translate advanced analytics for broader business audience using the approach of findings, insights, and recommended actions. 

• Evaluate the health and trajectory of the consumer database, leveraging historical data and predictive behavior to uncover opportunities for buyer acquisition and retention.

• Build consumer personas and segmentation frameworks to identify high-value customer cohorts and tailor journey strategies accordingly.

• Lead direct mail channel and assist with digital content briefs/QA

• Performs duties consistent with the Company’s AAP/EEO goals and policies.

Knowledge, Skills and Abilities Required:

• 6+ year related work experience. 

• Advanced analytical skills.

• Experience leading initiatives that drive customer acquisition and retention across digital channels

• Experience planning and executing in direct response marketing channels (Email, SMS, Direct Mail)

• Experience in establishing testing scenarios

• Experience developing and applying segmentation strategies.

• Excellent interpersonal presentation and communication skills, both verbal and written

• Strong ability to effectively manage multiple assignments in a fast paced, deadline driven environment

• Advanced technical and problem-solving skills.

Working Conditions:

Hybrid office & work from home.  Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

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The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.